Finance software, tools and data have always sat behind a premium price, built for institutional desks. Fluere exists because that never made sense.
Fluere is built to give retail traders the same tools and data a hedge fund or trading firm works with. Same quality, without the institutional price tag.
It was founded by Ned Neylon and Ben Obermeyer, two people who care about markets, investing and economics, and who got tired of watching good tools stay locked behind a wall most traders will never get over. Good tools are not a luxury in this business. They are the difference between a decision and a guess. Yet for retail investors they are priced out of reach.
Fluere is breaking that wall down. The terminal should never eat into your returns. Every pound from subscriptions goes straight back into the product: better tools, faster data, everything in one place.
So why 4.99? Because it's the number that keeps this sustainable without ever becoming the reason you trade with less. It's enough to keep the data flowing, the servers running and the product improving month after month, and low enough that anyone serious about markets can afford a proper terminal, not a stripped-back toy. No five-figure seat, no lock-in, no gatekeeping. Just the tools, at a price that respects the fact you're here to make money, not hand it over. As we grow, that 4.99 buys you more every month: same price, a bigger terminal.
That is why.
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